AI answers make this more common. For a local business that's not all bad: if the answer names you, people may call, book or walk in without ever visiting your site. That's why being mentioned matters, not just being clicked.
Glossary
Zero-click search
A search that ends on the results page because the answer is already there, so nobody clicks through.
All terms
Be the first name owners find.
Run the free check, then press Optimize. Then back to the dogs.