Website FAQ for dog trainers
16 questions puppy and dog owners ask a trainer
New puppy owners, and people whose dog pulls or won't come back, ask very specific questions before they book. Answer these on your site, with dates and ages where you have them, so the assistants they ask can point them to your classes.
The questions
What customers ask, and what a good answer includes
Answer in a sentence or two, in your own words, with real numbers where you have them.
Puppy classes
- 1
When can my puppy start classes?
The age range for your puppy course and any vaccination rule you set before the first session.
- 2
How many puppies are in each class?
Your largest class size and how many trainers run it.
- 3
When does the next puppy course start?
Upcoming start dates, kept current, or exactly where to find them.
- 4
Can the children come to puppy class?
Whether family members can come, from what age, and how many people per puppy.
Older dogs and one-to-one help
- 5
My dog is 10 months old. Is it too late for a class?
Which class suits teenage or adult dogs, and whether they can join a course partway through.
- 6
Do you offer one-to-one sessions at home?
Where 1:1 sessions happen, how long they are, the price and how far you'll travel.
- 7
Can you help with a dog who pulls on the lead?
Whether you work on lead walking in class or 1:1, and how sessions are spent, without promising results by a date.
- 8
Do you work with reactive dogs?
Whether you take reactive dogs, in what setting, and when you'd suggest a behaviourist or a vet check first.
How you train
- 9
Do you use reward-based training?
Your methods in plain words, including the equipment you do and don't use.
- 10
How much practice will I need to do at home?
The homework to expect each week, in minutes a day.
- 11
Are you a member of a training association?
Your memberships and qualifications written out, with a link where owners can check them.
- 12
Can my dog take a Good Citizen award with you?
Whether you run award or test classes, which scheme, and how often tests are held.
Practicalities
- 13
Where are classes held, and is there parking?
The venue, whether it's indoors or outdoors, and where to park.
- 14
What should I bring to the first class?
Treats, lead, harness or mat: the list you'd give on day one.
- 15
What happens if we miss a week of the course?
Whether there are catch-up sessions or notes, and your rules on refunds and moving to a later course.
- 16
How much is a six-week course?
The course price, what it includes, and the price of a single 1:1 session.
Examples
What a good answer looks like
Written for a made-up business. Use the length and the directness, not the facts.
When can my puppy start classes?
Our puppy course is for puppies aged 10 to 20 weeks. Your puppy can join a week after their second vaccination, and we'll ask to see the card at the first session.
Do you use reward-based training?
Yes: we teach with food, toys and praise, and we don't use choke chains, prong collars or spray collars in class. Bring a flat collar or a harness and plenty of small, soft treats.
How much is a six-week course?
The six-week puppy course is £120: six 45-minute sessions for up to five puppies, with a homework sheet each week. A one-to-one session at your home is £65 an hour.
FAQ
Putting answers on your site
Google stopped showing FAQ dropdowns in its results in 2026, so the win is the answers themselves: written on your pages, where people and AI assistants read them.
Type to search these questions, or ask anything about getting found on Google and AI.
Should every course have its own page?
Give a page to each course people search for by name, like puppy classes, recall or loose-lead walking. One page listing every class can't answer a search for any one of them well.
We don't train with punishment. How do we say so without criticising other trainers?
Describe what you do, not what others do: the rewards you use and the equipment you leave out. Owners who care about methods will read it the right way.
Does a reactive dog page step on a behaviourist's toes?
Not if you say where your work stops. Give reactive dog training its own page if you offer it, and explain when you'd suggest a behaviourist or a vet check instead, so owners can pick the right kind of help.
More for dog trainers
Be the first name owners find.
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