Schema markup for dog hydrotherapy centres

Dog hydrotherapy schema markup, with an example

Describe the centre as a LocalBusiness, with a description of what happens at a session, your sessions and fun swims as separate priced offers, and the pool and treadmill in amenityFeature. Keep every word factual: the markup states what you have and do, never what it's good for.

Generate yours See the example

The type to use

LocalBusiness

schema.org has no type for animal hydrotherapy, PublicSwimmingPool is for pools people swim in, and medical or veterinary types would present you as a provider of treatment. LocalBusiness with a plain description is accurate.

LocalBusiness on schema.org

What to include

The properties that matter for dog hydrotherapy centres

Most important first. Fill in what's true for you and leave out the rest; every value must also be on the page.

description: A plain account of a visit: a warm shower, a fitted life jacket, time in a heated pool or on an underwater treadmill with a hydrotherapist. No benefits, no recovery claims.
hasOfferCatalog: First session, follow-on sessions, treadmill sessions and fun swims, each priced and named so a play swim isn't mistaken for hydrotherapy.
amenityFeature: The heated indoor pool, the underwater treadmill, a drying room, a viewing area for owners: equipment and facilities, stated as features.
employee: Each hydrotherapist as a Person with a jobTitle and the qualifications they hold in hasCredential.
openingHoursSpecification: Pool hours, including a Saturday fun-swim slot if you run one.
address: The full address; owners bring their dog to you week after week and need the right entrance.
telephone: The number owners ring to book a first session once their paperwork is sorted.
sameAs: Your Facebook page, where short videos of dogs in the pool tend to live.

Example

Copy, then make it yours

This is the markup for a made-up business. Replace every value with your own before you use it.

Change every name, address, number and link to your own, and delete lines that don't apply.
Paste it into your site's header code (website builders call it “code injection” or “custom code”), or let ServiceCited add it for you.
Check it with Google's Rich Results Test or the Schema Markup Validator.

LocalBusiness JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Leam Valley Canine Hydrotherapy",
  "description": "Canine hydrotherapy and Saturday fun swims near Leamington Spa. Each session starts with a warm shower and a fitted life jacket, then time in our heated indoor pool or on the underwater treadmill with a hydrotherapist.",
  "url": "https://www.example.com/",
  "image": "https://www.example.com/images/hydro-pool.jpg",
  "telephone": "+44 1632 960836",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Barn 2, Offchurch Lane",
    "addressLocality": "Radford Semele",
    "addressRegion": "Warwickshire",
    "postalCode": "CV31 1TX",
    "addressCountry": "GB"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "13:00"
    }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Sessions and swims",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "First hydrotherapy session, including a chat about your dog, about 60 minutes"
        },
        "price": 50,
        "priceCurrency": "GBP"
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Hydrotherapy pool session, 30 minutes"
        },
        "price": 36,
        "priceCurrency": "GBP"
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Underwater treadmill session, 20 minutes"
        },
        "price": 32,
        "priceCurrency": "GBP"
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Saturday fun swim, 30 minutes"
        },
        "price": 25,
        "priceCurrency": "GBP"
      }
    ]
  },
  "amenityFeature": [
    {
      "@type": "LocationFeatureSpecification",
      "name": "Heated indoor pool",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Underwater treadmill",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Drying room",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Viewing area for owners",
      "value": true
    }
  ],
  "employee": [
    {
      "@type": "Person",
      "name": "Megan Ashworth",
      "jobTitle": "Canine hydrotherapist",
      "hasCredential": {
        "@type": "EducationalOccupationalCredential",
        "name": "Level 3 Diploma in Canine Hydrotherapy",
        "credentialCategory": "Qualification"
      }
    }
  ],
  "sameAs": [
    "https://www.facebook.com/example"
  ]
}
</script>

Watch out

Mistakes dog hydrotherapy centres make with markup

Benefits written into the description
“Speeds recovery” or “eases stiff joints” in your markup is a health claim, repeated by every assistant that reads it. Describe the session and who runs it; owners ask their vet whether it suits their dog.
Fun swims and sessions as one offer
A single “Swim, £30” can't tell a hydrotherapy session from a play swim. Separate offers let owners book the right one, and give people looking for a dog swimming pool something to match.
A medical type for a hydro pool
MedicalBusiness and its subtypes describe health care, and VeterinaryCare a vet's practice. Picking one says you treat animals, which is a claim your site shouldn't make.

Also worth adding

FAQPage: On a first-visit page answering what to bring, the vet form if you ask for one, and how long a session lasts, written out for owners.

FAQ

Dog hydrotherapy centres: markup questions

Type to search these questions, or ask anything about getting found on Google and AI.

Can we list the conditions we see most often?

No. A list of conditions in knowsAbout or a service description reads as a claim to treat them. Describe sessions and who runs them, and suggest owners ask their vet whether hydrotherapy suits their dog.

Independent hydrotherapists hire our pool. Do they go in our block?

Not as employees: they run their own businesses. Mention on the page that the pool is available to hire, and add pool hire to your catalog if you take bookings for it.

Should water temperature and pool size be in the markup?

If your page states them, yes, as amenityFeature entries with a name and a value, such as “Pool temperature” and “29°C”. Change them in the markup whenever they change on the page.

More for dog hydrotherapy centres

Be the first name owners find.

Run the free check, then press Optimize. Then back to the dogs.

Get started See plans